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Logos & Icons
"Logos are the graphic extension of the internal realities of a company.” - Saul Bass
“A logo doesn’t sell (directly), it identifies.” - Paul Rand
“The strongest logos tell simple stories.” - Sol Sender
A good design (including your logo) can be a proud ambassador, it’s not a salesman.
Instead, it’s meant to spark in the mind of your customer a positive memory or emotion, which can lead to further positive (and lucrative) interactions with your brand.
Actual product branding and conceptual designs for potential product branding
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